An Online Auction Trust Model Composed of Multi-Key-Factors Trust Path
نویسندگان
چکیده
In order to solve the problems of trust evaluation in the field of online auction, this paper designs a trust model composed of multi-key-factors trust path. Based on the existing trust model, this new model tries to solve the problems of no-standard, no-view and no-prevention. It divided the trust into direct trust and recommended trust. Each trust Calculation depends on its path. As we know, many kinds of factors are affecting both the direct-trust-path and the recommended-trust-path. These key-factors run through the whole course of online auction. Study on trust paths of using key-factors, we can get a comprehensive trust model. Based on the evaluation by this way, it could reduce the impact of fraud behavior on the trust model, and improve the accuracy of the computation. Keywords-Online Auctions; Trust Model; Trust Path; Total Trust; Direct Trust; Recommended trust.
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